About Us
Helping Australians find the right pet, care for them with confidence, and enjoy life together — all through smart, local, and personalised tools.
Our Mission
To support Australia in mindful decision-making at every stage of pet parenting — for happier lives together.
Our Vision
To become Australia's go-to pet platform — the place people trust for advice, tools, services, and inspiration. And maybe the only tab you'll happily keep open next to your pet photos.
The Problem We're Solving
You know how people often adopt or buy pets on impulse without doing the proper research and then feel overwhelmed when real-life responsibilities hit, leaving both pets and owners unhappy?
In fact, this is a big reason why Australia still sees high surrender rates, with pets ending up back in shelters instead of in stable homes. On top of that, owners waste hours searching across scattered blogs and overseas sites, only to get inconsistent advice. And senior and special-needs pets stay invisible on adoption platforms, missing the second chance they deserve.
But it doesn’t have to be this way. With smarter tools, adoption can be about real lifestyle fit, guidance can be clear and local, and every pet, no matter their age or needs, can find the right home.
That’s why we’re dedicated to introduce you Petggle, Australia’s first AI-powered hub for smarter pet ownership. We bring adoption, daily care, and local services together in one place, so pets are not just adopted, but thrive in loving homes for life.
How Petggle Works
Find a Pet
in progress
AI-powered Smart Pet Match to recommend pets based on lifestyle, personality, and household — not just breed or age. Includes shelter listings and promotes senior and special-needs pets.
Pet Care & Advice
in progress
Locally adapted guides, checklists, and Q&As — from daily care routines to behaviour tips — all enhanced by AI for personalisation.
Product Reviews
planned
Independent, expert-style evaluations of food, accessories, and wellness products. Helping owners choose what's safe, effective, and suited to Australian conditions.
Services Directory
planned
A public, searchable directory of Australian pet services — groomers, vets, trainers, sitters — with user reviews, pricing, and easy comparison.
Life with Pets
planned
A lifestyle hub for pet owners to discover local events, news, and pet-friendly trips and destinations, alongside entertainment like pet podcasts and community stories.
Tools
planned
Ownership planners, budget calculators, vet visit checklists, and other interactive tools to help owners plan and manage pet life more easily.
Our Impact Goals
Better Matching
Increase adoption success rates by improving pet–owner matching.
Reduce Surrenders
Reduce pet surrenders through better pre-adoption education and ongoing support.
Support Shelter
Provide shelters and rescues with a new channel to showcase pets and connect with informed adopters.
Trusted Resources
Build a trusted local resource for pet services and products.
Enjoyable Ownership
Make pet parenting less about frantic late-night searches and more about enjoying the slobbery kisses or contented purrs.
Overlooked Pets
Shine a light on senior and special-needs pets, giving them the visibility and second chance they deserve.
Who We Are
Founders
Gala Novikova
Strategy & Finance
MBA in Data Analytics (La Trobe University, Melbourne), 12+ years in strategic finance and analytics, leadership roles in global tech marketplaces including AliExpress, Avito, and JamesEdition.
Yury Novikov
Vision & Product
15+ years in product leadership and monetisation, ex-CEO of Youla, former Head of Product roles in major classifieds and IT businesses.
Vladimir
Tech & AI
Senior AI/ML engineer with 10+ years' experience building scalable platforms and recommender systems, ex-CTO in multiple startups.
Advisers Board
Emma Kent
Marketing & Partnerships
Sean Chubb
Technology & Innovation
David Crow
Strategic Growth & Market Development
Eli Kozma
Investment & Global Expansion
Our Story
Petggle started with a tough question: why do so many loving people end up heartbroken after bringing home a pet they thought was “the one”? We’ve seen it first-hand: the excitement, the cuddles, then the stress when real life didn’t match the dream. Too often, it ended with pets back in shelters and owners in tears.
A few years, two extraordinary shelter cats, and one MBA later, we teamed up with a mate who knows AI inside out. Together we’re building Petggle — a smarter, kinder way to help people and pets find their fit and thrive. And yes, it also means testing far too many squeaky toys in the name of “research.”
Get Involved
If you're a shelter, rescue, vet clinic, service provider, or organisation that shares our vision, we'd love to talk.
team@petggle.com.au