What is Petggle
Petggle is the all-in-one pet hub: connecting shelter pets with adopters, linking local pet businesses with owners, and providing reliable guides, product reviews, news, and events.
Our Mission
To support Australia in mindful decision-making at every stage of pet parenting — for happier lives together.
Our Vision
To become Australia's go-to pet platform — the place people trust for advice, tools, services, and inspiration. And maybe the only tab you'll happily keep open next to your pet photos.
The Problem We're Solving
You know how people often adopt or buy pets on impulse without doing the proper research and then feel overwhelmed when real-life responsibilities hit, leaving both pets and owners unhappy?
In fact, this is a big reason why Australia still sees high surrender rates, with pets ending up back in shelters instead of in stable homes. On top of that, owners waste hours searching across scattered blogs and overseas sites, only to get inconsistent advice. And senior and special-needs pets stay invisible on adoption platforms, missing the second chance they deserve.
But it doesn’t have to be this way. With smarter tools, adoption can be about real lifestyle fit, guidance can be clear and local, and every pet, no matter their age or needs, can find the right home.
That’s why we’re dedicated to introduce you Petggle, Australia’s first AI-powered hub for smarter pet ownership. We bring adoption, daily care, and local services together in one place, so pets are not just adopted, but thrive in loving homes for life.
How Petggle Works
Find a Pet
in progress
AI-powered Smart Pet Match analyses both owner lifestyle and personality alongside the individual pet’s traits. By comparing routines, household setup, and temperament, it finds the best fit—highlighting senior and special-needs pets too. Our system filters shelter listings into objective, tailored matches designed for Australian families and living conditions.
Pet Care & Advice
in progress
Guides and checklists that can be trusted and objective—powered by an intelligence system that analyses veterinary, shelter, academic, regulatory, and industry sources. It filters bias, balances perspectives, and adapts insights to Australia’s context, from climate and housing to local standards. The result: clear, reliable, and always up-to-date advice for Aussie pet parents.
Product Reviews
planned
Independent reviews built from our engine’s analysis of owner feedback, existing reviews, recalls, detailed manufacturing information, standards, certifications, and veterinary resources. By comparing sources and filtering noise, we deliver objective and trustworthy reviews—clear guidance for Australians choosing pet food, accessories, and services.
Services Directory
planned
A searchable hub connecting pet parents with pet businesses, from vets and groomers to trainers, stores, and more. Our algorithms gather reviews, pricing, and options from existing sources in one place. By removing clutter and presenting information, we aim to make it simple for Australians to find services that match their needs and budget with confidence.
Life with Pets
planned
A lifestyle hub where Aussie pet parents can find and discover everything about pets—from trending news and local events to pet-friendly ideas, books, films, and podcasts. Our system gathers it all in one place, filters out the clutter, and highlights what’s most relevant for Australians, keeping owners aware of local trends and inspired by the broader pet world.
Tools
planned
Ownership planners, budget calculators, and vet checklists—designed to simplify pet life for Australians. Each tool addresses challenges, from managing expenses to planning routines, turning complexity into steps. We strive to create and update these tools regularly, ensuring they remain useful, reliable, and supportive for every stage of pet care.
Our Impact Goals
Better Matching
Increase adoption success rates by improving pet–owner matching.
Reduce Surrenders
Reduce pet surrenders through better pre-adoption education and ongoing support.
Support Shelter
Provide shelters and rescues with a new channel to showcase pets and connect with informed adopters.
Trusted Resources
Build a trusted local resource for pet services and products.
Enjoyable Ownership
Make pet parenting less about frantic late-night searches and more about enjoying the slobbery kisses or contented purrs.
Overlooked Pets
Shine a light on senior and special-needs pets, giving them the visibility and second chance they deserve.
Who We Are
Founders
Gala Novikova
Strategy & Finance
MBA in Data Analytics (La Trobe University, Melbourne), 12+ years in strategic finance and analytics, leadership roles in global tech marketplaces including AliExpress, Avito, and JamesEdition.
Yury Novikov
Vision & Product
15+ years in product leadership and monetisation, ex-CEO of Youla, former Head of Product roles in major classifieds and IT businesses.
Vladimir V.
Tech & AI
Senior AI/ML engineer with 10+ years' experience building scalable platforms and recommender systems, ex-CTO in multiple startups.
Advisers Board
Emma Kent
Marketing & Partnerships
Sean Chubb
Technology & Innovation
David Crow
Strategic Growth & Market Development
Eli Kozma
Investment & Global Expansion
Our Story
Petggle started with a tough question: why do so many loving people end up heartbroken after bringing home a pet they thought was “the one”? We’ve seen it first-hand: the excitement, the cuddles, then the stress when real life didn’t match the dream. Too often, it ended with pets back in shelters and owners in tears.
A few years, two extraordinary shelter cats, and one MBA later, we teamed up with a mate who knows AI inside out. Together we’re building Petggle — a smarter, kinder way to help people and pets find their fit and thrive. And yes, it also means testing far too many squeaky toys in the name of “research.”
Get Involved
If you're a shelter, rescue, vet clinic, service provider, or organisation that shares our vision, we'd love to talk.
[email protected]